Similar but slightly smaller compared to our football network, we have posters inside more than 610 grassroots & recreational cricket team changing rooms, and are also rolling out a network of digital screens inside the clubhouses
Targeted & active audience: we know our audience is 18-44 men
Specific mindset: we know why they are there, to play cricket
Accountable: we use real-world data to calculate footfall
CSR: over half of what you pay goes to the clubs
Huge dwell time, even bigger than our football posters: each player spends +/- 50 minutes within view of our poster in the changing room
National coverage: more than 61,000 monthly footfall from 616 posters
This (along with our football network) is the only grassroots locker room poster network in the world.
It gives brands the chance to become the twelfth member of the team at thousands of fixtures every single weekend during the summer cricket season.
Like with our football network, if it’s digital that you’re after, ask about our pilot launch network of 25 screens in clubhouse bars.
Our grassroots/recreational cricket poster network is pretty simple, but amazingly effective. We place a single A3 poster frame in each of the team changing rooms in the 202 clubhouses that comprise our network, enabling you to get what you do in front of an incredibly targeted, affluent and active audience.
It’s not just good advertising though; there’s a healthy dose of CSR with this Out Of Home (OOH) network thanks to the fact over half of what you pay goes straight in to the clubs’ and councils’ coffers – and all operating costs associated of of printing, administering and distributing/installing each campaign comes out of our share. It really is money for nothing for the clubs and therefore they tend to like us and what we do.
We’re also able to come up with and execute more creative campaigns as well. In the past we’ve done things like sampling and leaflet distribution, and we’re also able to back up physical poster/OOH campaigns with a digital element through our clubs’ emails to their members, along with ads on their social media feeds and websites.
Have a look at the FAQ section below and feel free to drop us a line on firstname.lastname@example.org with any questions:
How many venues do you have?
Are these the same as in the football network?
61 of the venues do host football AND cricket, the remainder are cricket-only, or cricket and other sports (we don’t count other sports or other uses towards our audience figures).
How many posters do you have in total?
616, we have one poster frame per changing room.
Can I buy local campaigns?
Yes, you can go down to individual posters.
Can I buy just home or away changing rooms?
Yes, you buy our network however you like.
Can I do A/B splits, regional copy etc.
Yes, all of that is possible.
Can I supply my own posters instead of you printing them?
Yes you can, although we are incredibly cheap with regards to print.
What kind of lead time do you operate to?
We like to have a few weeks notice, but have taken a booking on a Monday, printed on Tuesday and had the full run of posters live by Saturday (sounds like a rubbish rip-off of a Craig David song doesn’t it).
Do you have any estimates on dwell time and/or frequency of views?
Yes, we estimate that each player spends up to 50 minutes in the cricket changing room (slightly longer than footballers) and we don’t think it is unreasonable to suggest that each poster is seen up to ten time per player per visit, potentially more if you think how a cricketer uses the changing room. There aren’t any other posters in the changing room and it’s not the kind of place you expect to see advertising (therefore one doesn’t tend to ‘tune’ it out as we maybe do with other more regular advertising).
How many people see your posters each month?
We use real-world fixture and training session data to calculate our footfall figures, and in a usual month our posters have a combined monthly footfall of 60,689 and OTS of over 700,000.