Pharmacies

We work on behalf of GPM360 selling their network of screens in High Street Pharmacies to clients and trade/shopper marketers (if you are an agency please contact GPM here)

It is a mixture of both landscape and portrait screens inside Pharmacies across England and Scotland; perfect for you to get in front of an older affluent (& local) audience with an interest in health, and time to take an advertising message in

Key benefits:

  • Targeted audience: we deliver one of the highest proportion of Over 55s in UK Out Of Home/OOH (>40%)

  • Specific mindset: they are there to conduct a ‘health’ transaction, in a relevant mindset for any health products or non-health products aimed at Over 50s

  • Accountable: we use real-world data to calculate footfall through transactional data

  • Huge dwell time: the average wait time is 13.5 minutes per person; plenty of time to have a message soak in

  • National coverage: around 900,000 people a week across more than 120 Pharmacies

We a mixture of landscape (with audio) TV screens and portrait (no audio) DOOH screens, both placed to engage the Pharmacy audience. The screens play a mixture of health editorial, shop offers and the advertising we sell.

The network gives brands the chance to engage the largely local audience, which thanks to their age has high levels of disposable income, in what must be one of the most authoritative advertising environments in Out Of Home/Digital Out Of Home media.

The screens are able to play fully animated/video TV and DOOH ads, and everything is controlled via the cloud so we know what is playing, when and where.

Please drop us a line on info@insideoutofhome.com with any questions.

Coverage map: